[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"settings":3,"case-{slug}":131},{"data":4,"meta":130},{"id":5,"documentId":6,"createdAt":7,"updatedAt":8,"publishedAt":9,"nav_primary":10,"nav_secondary":76},71,"cq0rcn2xoi5no1yfyvbgyln1","2025-06-22T14:25:01.818Z","2026-05-07T15:46:44.530Z","2026-05-07T15:46:45.271Z",[11,17,41,46,51,71],{"id":12,"label":13,"url":14,"disable_label_url":15,"children_links":16},666,"About","/about",null,[],{"id":18,"label":19,"url":20,"disable_label_url":15,"children_links":21},670,"Focus areas","programmes",[22,25,29,33,37],{"id":23,"label":19,"url":24},1558,"/programmes",{"id":26,"label":27,"url":28},1559,"Cities & regions","/programmes/cities",{"id":30,"label":31,"url":32},1560,"Finance & economics","/programmes/finance",{"id":34,"label":35,"url":36},1561,"Textiles & fashion","/programmes/textiles",{"id":38,"label":39,"url":40},1562,"Jobs & employment","/programmes/jobs",{"id":42,"label":43,"url":44,"disable_label_url":15,"children_links":45},667,"Services","/services",[],{"id":47,"label":48,"url":49,"disable_label_url":15,"children_links":50},668,"Impact","/impact",[],{"id":52,"label":53,"url":54,"disable_label_url":15,"children_links":55},671,"CGR","/cgr",[56,59,63,67],{"id":57,"label":58,"url":54},1563,"About CGR",{"id":60,"label":61,"url":62},1564,"CGR Global","/cgr/cgr-global",{"id":64,"label":65,"url":66},1565,"CGR Nations","/cgr/cgr-national",{"id":68,"label":69,"url":70},1566,"CGR Regions & cities","/cgr/cgr-regions-cities",{"id":72,"label":73,"url":74,"disable_label_url":15,"children_links":75},669,"Resources","/knowledge-hub/search",[],[77,81,86,91,115],{"id":78,"label":79,"url":54,"disable_label_url":15,"children_links":80},672,"CGR ®",[],{"id":82,"label":83,"url":84,"disable_label_url":15,"children_links":85},673,"Circle Academy","/circle-academy",[],{"id":87,"label":88,"url":89,"disable_label_url":15,"children_links":90},674,"Clients","/clients",[],{"id":92,"label":73,"url":93,"disable_label_url":15,"children_links":94},675,"/resources",[95,99,103,107,111],{"id":96,"label":97,"url":98},1567,"Reports & publications","?page=1",{"id":100,"label":101,"url":102},1568,"Opinions","opinions",{"id":104,"label":105,"url":106},1569,"News","news",{"id":108,"label":109,"url":110},1570,"Knowledge Hub","knowledge-hub",{"id":112,"label":113,"url":114},1571,"Going Circular","going-circular",{"id":116,"label":19,"url":24,"disable_label_url":15,"children_links":117},676,[118,121,124,127],{"id":119,"label":27,"url":120},1572,"cities",{"id":122,"label":39,"url":123},1573,"jobs",{"id":125,"label":35,"url":126},1574,"textiles",{"id":128,"label":31,"url":129},1575,"finance",{},{"data":132,"meta":527},[133],{"id":134,"documentId":135,"title":136,"slug":137,"type":138,"createdAt":139,"updatedAt":140,"publishedAt":141,"uid":15,"content":142},116,"y58sjtwmo1iusns2ijghy5d4","Helping G-Star RAW put circularity into practice","g-star","Strategise & act","2025-07-02T10:31:17.942Z","2025-09-08T09:20:17.253Z","2025-09-08T09:20:17.513Z",[143,217,322,336,390,447],{"__component":144,"id":145,"title":136,"description":146,"sup_title":153,"buttons":154,"links":155,"image":156},"sections.hero",702,[147],{"type":148,"children":149},"paragraph",[150],{"text":151,"type":152},"Through hands-on training and pilot testing, G-Star RAW and Circle Economy turned circularity from theory into action—redesigning how denim is made, used, and reused.","text","Circular fashion is possible:",[],[],{"id":157,"circle_position":158,"image":159},679,"Right",{"id":160,"documentId":161,"name":162,"alternativeText":15,"caption":15,"width":163,"height":163,"formats":164,"hash":210,"ext":166,"mime":169,"size":211,"url":212,"previewUrl":15,"provider":213,"provider_metadata":15,"createdAt":214,"updatedAt":215,"publishedAt":216,"focalPoint":15,"isUrlSigned":174},8105,"h9buemojzfl8mm4c29ss468q","G_Star_RAW_1_e42702b402.jpg",2598,{"s":165,"hd":175,"sd":182,"xs":189,"fhd":196,"thumbnail":203},{"ext":166,"url":167,"hash":168,"mime":169,"name":170,"path":15,"size":171,"width":172,"height":172,"sizeInBytes":173,"isUrlSigned":174},".jpg","https://ce-assets.prod.circularity-gap.world/s_G_Star_RAW_1_e42702b402_fbf3b2a0d8.jpg","s_G_Star_RAW_1_e42702b402_fbf3b2a0d8","image/jpeg","s_G_Star_RAW_1_e42702b402.jpg",48.58,480,48578,true,{"ext":166,"url":176,"hash":177,"mime":169,"name":178,"path":15,"size":179,"width":180,"height":180,"sizeInBytes":181,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/hd_G_Star_RAW_1_e42702b402_fbf3b2a0d8.jpg","hd_G_Star_RAW_1_e42702b402_fbf3b2a0d8","hd_G_Star_RAW_1_e42702b402.jpg",296.95,1280,296954,{"ext":166,"url":183,"hash":184,"mime":169,"name":185,"path":15,"size":186,"width":187,"height":187,"sizeInBytes":188,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/sd_G_Star_RAW_1_e42702b402_fbf3b2a0d8.jpg","sd_G_Star_RAW_1_e42702b402_fbf3b2a0d8","sd_G_Star_RAW_1_e42702b402.jpg",108.98,720,108983,{"ext":166,"url":190,"hash":191,"mime":169,"name":192,"path":15,"size":193,"width":194,"height":194,"sizeInBytes":195,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/xs_G_Star_RAW_1_e42702b402_fbf3b2a0d8.jpg","xs_G_Star_RAW_1_e42702b402_fbf3b2a0d8","xs_G_Star_RAW_1_e42702b402.jpg",11.78,240,11782,{"ext":166,"url":197,"hash":198,"mime":169,"name":199,"path":15,"size":200,"width":201,"height":201,"sizeInBytes":202,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/fhd_G_Star_RAW_1_e42702b402_fbf3b2a0d8.jpg","fhd_G_Star_RAW_1_e42702b402_fbf3b2a0d8","fhd_G_Star_RAW_1_e42702b402.jpg",550.69,1920,550693,{"ext":166,"url":204,"hash":205,"mime":169,"name":206,"path":15,"size":207,"width":208,"height":208,"sizeInBytes":209,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/thumbnail_G_Star_RAW_1_e42702b402_fbf3b2a0d8.jpg","thumbnail_G_Star_RAW_1_e42702b402_fbf3b2a0d8","thumbnail_G_Star_RAW_1_e42702b402.jpg",5.51,156,5512,"G_Star_RAW_1_e42702b402_fbf3b2a0d8",891.78,"https://ce-assets.prod.circularity-gap.world/G_Star_RAW_1_e42702b402_fbf3b2a0d8.jpg","aws-s3","2025-09-01T03:06:46.091Z","2025-09-01T03:07:06.557Z","2025-09-01T03:06:46.092Z",{"__component":218,"id":134,"title":219,"results":220},"sections.case-results","What changed at G-Star RAW",[221,235,255,274,292],{"id":222,"title":223,"description":224},1113,"Circular Design Embed",[225],{"type":148,"children":226},[227,229,231,233],{"bold":174,"text":228,"type":152},"Circular design",{"text":230,"type":152}," is now ",{"bold":174,"text":232,"type":152},"embedded in product development",{"text":234,"type":152}," through tools, training, and updated workflows.",{"id":236,"title":237,"description":238},1114,"Shared Circular Language",[239],{"type":148,"children":240},[241,243,249,251,253],{"text":242,"type":152},"Teams across departments now ",{"url":244,"type":245,"children":246},"https://www.circle-economy.com/blog/g-star-head-of-sustainability-exclusive-is-a-circular-fashion-industry-achievable-only-if-were-all-on-board","link",[247],{"text":248,"type":152},"share a common language",{"text":250,"type":152}," for circularity, ",{"bold":174,"text":252,"type":152},"beyond just sustainability roles",{"text":254,"type":152},".",{"id":256,"title":257,"description":258},1115,"Denim Recycling Pilot",[259],{"type":148,"children":260},[261,263,268,270,272],{"text":262,"type":152},"Our ",{"url":264,"type":245,"children":265},"https://www.circle-economy.com/resources/g-star-measuring-the-potential-impact-of-denim-recycling?utm_source=chatgpt.com",[266],{"text":267,"type":152},"denim recycling pilot",{"text":269,"type":152}," showed that ",{"bold":174,"text":271,"type":152},"high-value textile-to-textile recycling is technically and financially viable",{"text":273,"type":152},": cutting water use by 9.8%, energy by 4.2%, and CO2 by 3.8%.",{"id":275,"title":276,"description":277},1116,"Rewear Collection Launch",[278],{"type":148,"children":279},[280,282,287,289,291],{"text":281,"type":152},"A new ",{"url":283,"type":245,"children":284},"https://rewear.g-star.com",[285],{"text":286,"type":152},"Rewear",{"text":288,"type":152}," collection launched—",{"bold":174,"text":290,"type":152},"made entirely from secondary materials",{"text":254,"type":152},{"id":293,"title":294,"description":295},1117,"Scaled Circular Initiatives",[296],{"type":148,"children":297},[298,300,302,307,309,314,316,318,319,321],{"bold":174,"text":299,"type":152},"G-Star scaled initiatives",{"text":301,"type":152}," like ",{"url":303,"type":245,"children":304},"https://rewear.g-star.com/pages/sell",[305],{"text":306,"type":152},"Return Your Denim",{"text":308,"type":152}," and ",{"url":310,"type":245,"children":311},"https://www.g-star.com/en_nl/certified-tailors",[312],{"text":313,"type":152},"Certified Tailors",{"text":315,"type":152},", supporting ",{"bold":174,"text":317,"type":152},"resale",{"text":308,"type":152},{"bold":174,"text":320,"type":152},"repair",{"text":254,"type":152},{"__component":323,"id":134,"gap_title":324,"gap_description":325,"delivered_title":330,"delivered_description":331,"gap_image":15},"sections.case-content","Ready for circularity but unequipped",[326],{"type":148,"children":327},[328],{"text":329,"type":152},"The fashion industry produces 100 billion garments every year, most of which end up in landfills or are incinerated. G-Star RAW saw the opportunity to change course, but circular design isn’t straightforward. Trade-offs between quality, cost, and recyclability are complex. Teams lacked shared tools or frameworks to navigate these challenges, and the infrastructure to support circular models—like resale or recycling—wasn’t yet in place.","Tools, training, and transformation",[332],{"type":148,"children":333},[334],{"text":335,"type":152},"Circle Economy worked with G-Star to embed circularity from strategy to execution. We co-led a denim recycling pilot that proved the business and environmental case for high-value recycling. We then delivered targeted masterclasses and tools that helped product teams redesign key denim items with longevity, repairability, and recyclability in mind. What began as a sustainability-led effort became a company-wide shift in mindset, powering product innovation, employee engagement, and the launch of circular initiatives like Rewear.",{"__component":337,"id":134,"images":338},"sections.images",[339],{"id":134,"file":340},{"id":341,"documentId":342,"name":343,"alternativeText":15,"caption":15,"width":344,"height":345,"formats":346,"hash":385,"ext":348,"mime":351,"size":386,"url":387,"previewUrl":15,"provider":213,"provider_metadata":15,"createdAt":388,"updatedAt":389,"publishedAt":388,"focalPoint":15,"isUrlSigned":174},8107,"h7idibgf3v60onvli5xowxwq","G_Star_Raw_Strategic_Framework_1fe305aaf8.png",1767,609,{"s":347,"hd":356,"sd":363,"xs":370,"thumbnail":377},{"ext":348,"url":349,"hash":350,"mime":351,"name":352,"path":15,"size":353,"width":172,"height":354,"sizeInBytes":355,"isUrlSigned":174},".png","https://ce-assets.prod.circularity-gap.world/s_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e.png","s_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e","image/png","s_G_Star_Raw_Strategic_Framework_1fe305aaf8.png",36.91,165,36910,{"ext":348,"url":357,"hash":358,"mime":351,"name":359,"path":15,"size":360,"width":180,"height":361,"sizeInBytes":362,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/hd_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e.png","hd_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e","hd_G_Star_Raw_Strategic_Framework_1fe305aaf8.png",190.21,441,190210,{"ext":348,"url":364,"hash":365,"mime":351,"name":366,"path":15,"size":367,"width":187,"height":368,"sizeInBytes":369,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/sd_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e.png","sd_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e","sd_G_Star_Raw_Strategic_Framework_1fe305aaf8.png",67.39,248,67389,{"ext":348,"url":371,"hash":372,"mime":351,"name":373,"path":15,"size":374,"width":194,"height":375,"sizeInBytes":376,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/xs_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e.png","xs_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e","xs_G_Star_Raw_Strategic_Framework_1fe305aaf8.png",11.36,83,11362,{"ext":348,"url":378,"hash":379,"mime":351,"name":380,"path":15,"size":381,"width":382,"height":383,"sizeInBytes":384,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/thumbnail_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e.png","thumbnail_G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e","thumbnail_G_Star_Raw_Strategic_Framework_1fe305aaf8.png",11.58,245,84,11583,"G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e",79.14,"https://ce-assets.prod.circularity-gap.world/G_Star_Raw_Strategic_Framework_1fe305aaf8_bb08019a4e.png","2025-09-01T03:09:41.181Z","2025-09-01T03:13:44.258Z",{"__component":391,"id":368,"title":15,"show_logotypes":392,"testimonials":393},"sections.testimonials",false,[394],{"id":395,"documentId":396,"content":397,"name":402,"position":403,"company":404,"createdAt":405,"updatedAt":406,"publishedAt":407,"uid":15,"logo":15,"avatar":408},336,"juaqr8ecb12my71jdtgq913x",[398],{"type":148,"children":399},[400],{"text":401,"type":152},"We partnered with Circle Economy with the ambition to investigate further the potential for closed-loop business models for G-Star. As a result, we now have a better understanding of the process and can take informed decisions in closing the loop of these goods.","Frouke Bruinsma","Director of Corporate Responsibility","G-Star RAW","2025-07-02T12:21:45.340Z","2025-09-01T04:47:46.975Z","2025-09-01T04:47:47.049Z",{"id":409,"documentId":410,"name":411,"alternativeText":15,"caption":15,"width":412,"height":413,"formats":414,"hash":443,"ext":166,"mime":169,"size":444,"url":445,"previewUrl":15,"provider":213,"provider_metadata":15,"createdAt":446,"updatedAt":446,"publishedAt":446,"focalPoint":15,"isUrlSigned":174},8162,"i7rkc7tfwtcyqht7mdf4sz6g","Frouke_Bruinsma_d16ac83ac6.jpg",1051,1080,{"s":415,"sd":422,"xs":429,"thumbnail":436},{"ext":166,"url":416,"hash":417,"mime":169,"name":418,"path":15,"size":419,"width":420,"height":172,"sizeInBytes":421,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/s_Frouke_Bruinsma_d16ac83ac6_2bd3877035.jpg","s_Frouke_Bruinsma_d16ac83ac6_2bd3877035","s_Frouke_Bruinsma_d16ac83ac6.jpg",19.56,467,19556,{"ext":166,"url":423,"hash":424,"mime":169,"name":425,"path":15,"size":426,"width":427,"height":187,"sizeInBytes":428,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/sd_Frouke_Bruinsma_d16ac83ac6_2bd3877035.jpg","sd_Frouke_Bruinsma_d16ac83ac6_2bd3877035","sd_Frouke_Bruinsma_d16ac83ac6.jpg",36.57,701,36570,{"ext":166,"url":430,"hash":431,"mime":169,"name":432,"path":15,"size":433,"width":434,"height":194,"sizeInBytes":435,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/xs_Frouke_Bruinsma_d16ac83ac6_2bd3877035.jpg","xs_Frouke_Bruinsma_d16ac83ac6_2bd3877035","xs_Frouke_Bruinsma_d16ac83ac6.jpg",6.65,233,6650,{"ext":166,"url":437,"hash":438,"mime":169,"name":439,"path":15,"size":440,"width":441,"height":208,"sizeInBytes":442,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/thumbnail_Frouke_Bruinsma_d16ac83ac6_2bd3877035.jpg","thumbnail_Frouke_Bruinsma_d16ac83ac6_2bd3877035","thumbnail_Frouke_Bruinsma_d16ac83ac6.jpg",3.5,151,3504,"Frouke_Bruinsma_d16ac83ac6_2bd3877035",67.85,"https://ce-assets.prod.circularity-gap.world/Frouke_Bruinsma_d16ac83ac6_2bd3877035.jpg","2025-09-01T04:47:43.001Z",{"__component":448,"id":449,"title":450,"description":451,"background_image":456,"buttons":496,"team_member":497},"sections.cta-with-background",572,"Turn ambition into transformation",[452],{"type":148,"children":453},[454],{"text":455,"type":152},"G-Star’s story shows what happens when research leads to strategy—and strategy leads to action. Want to build your company’s roadmap to circularity?",{"id":457,"documentId":458,"url":459,"alternativeText":15,"formats":460,"isUrlSigned":392},8108,"i5yx9q3eli0lag4hkypm0yzn","https://ce-assets.prod.circularity-gap.world/9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c.png",{"s":461,"hd":468,"sd":475,"xs":482,"thumbnail":489},{"ext":348,"url":462,"hash":463,"mime":351,"name":464,"path":15,"size":465,"width":172,"height":466,"sizeInBytes":467},"https://ce-assets.prod.circularity-gap.world/s_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c.png","s_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c","s_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c.png",167.07,193,167065,{"ext":348,"url":469,"hash":470,"mime":351,"name":471,"path":15,"size":472,"width":180,"height":473,"sizeInBytes":474},"https://ce-assets.prod.circularity-gap.world/hd_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c.png","hd_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c","hd_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c.png",1152.21,514,1152208,{"ext":348,"url":476,"hash":477,"mime":351,"name":478,"path":15,"size":479,"width":187,"height":480,"sizeInBytes":481},"https://ce-assets.prod.circularity-gap.world/sd_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c.png","sd_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c","sd_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c.png",369.57,289,369573,{"ext":348,"url":483,"hash":484,"mime":351,"name":485,"path":15,"size":486,"width":194,"height":487,"sizeInBytes":488},"https://ce-assets.prod.circularity-gap.world/xs_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c.png","xs_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c","xs_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c.png",44.95,96,44951,{"ext":348,"url":490,"hash":491,"mime":351,"name":492,"path":15,"size":493,"width":382,"height":494,"sizeInBytes":495},"https://ce-assets.prod.circularity-gap.world/thumbnail_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c.png","thumbnail_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c_0f05d4083c","thumbnail_9c4f9af2162e7dc50d373b6b7e6caed10bec46f1_d3ddc5fd8c.png",46.59,98,46585,[],{"id":498,"documentId":499,"first_name":500,"last_name":501,"full_name":502,"position":503,"team":504,"department":505,"slug":506,"is_board_member":392,"email":507,"createdAt":508,"updatedAt":509,"publishedAt":510,"uid":15,"image":511},2956,"a69zjjhfrbhw2s7uz23g3kxu","Tamara","Veldboer","Tamara Veldboer","Director, Circle Economy Consulting","Circle Economy Consulting","Others","team-member","tamara@circle-economy.consulting","2025-07-02T15:32:07.755Z","2025-09-01T08:18:28.635Z","2025-09-01T08:18:28.708Z",{"id":512,"documentId":513,"name":514,"alternativeText":15,"caption":15,"width":515,"height":515,"formats":516,"hash":523,"ext":166,"mime":169,"size":524,"url":525,"previewUrl":15,"provider":213,"provider_metadata":15,"createdAt":526,"updatedAt":526,"publishedAt":526,"focalPoint":15,"isUrlSigned":174},8210,"aeri8wrrf8kogdgffebwsgo8","Tamara_Veldboer_dcd922da41.jpg",200,{"thumbnail":517},{"ext":166,"url":518,"hash":519,"mime":169,"name":520,"path":15,"size":521,"width":208,"height":208,"sizeInBytes":522,"isUrlSigned":174},"https://ce-assets.prod.circularity-gap.world/thumbnail_Tamara_Veldboer_dcd922da41_cc6434afd3.jpg","thumbnail_Tamara_Veldboer_dcd922da41_cc6434afd3","thumbnail_Tamara_Veldboer_dcd922da41.jpg",5.63,5626,"Tamara_Veldboer_dcd922da41_cc6434afd3",8.47,"https://ce-assets.prod.circularity-gap.world/Tamara_Veldboer_dcd922da41_cc6434afd3.jpg","2025-09-01T05:21:41.940Z",{"pagination":528},{"page":529,"pageSize":530,"pageCount":529,"total":529},1,25]