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Pijakbumi: Designing #ForBetterEarth Footwear
Last updated: Sep 27, 2024
Summary
Pijakbumi is an Indonesian-based and impact-driven footwear brand committed to producing “well-designed, low carbon footwear that is fairly priced and made with biodegradable and recyclable materials” to conserve natural resources (Accelerate 2030, 2022). Currently marketed in Indonesia and Japan, the company is committed to manufacturing products to a similar value, whilst striving towards delivering sustainable values to the green society. This is undertaken through offering a conscious design approach, material traceability information, repair warranty service and brand-driven storytelling in a social environment campaign using the hashtag #ForBetterEarth.
Problem
Indonesia is among the top ten footwear producers in the world, contributing to the country’s GDP and employment in Indonesia. On the other hand, combined with the global apparel sector, the footwear industry is one of the biggest contributors to waste and greenhouse gas emissions. Based on data from the Ministry of Environment and Forestry, Indonesia produced approximately 2.3 million tons of textile waste in 2019, with only 0.3 million tons of textile waste is recycled in Indonesia.
Solution
Consciously designing footwear to prevent waste and pollution and reduce water use in the first place. Pijakbumi strives towards this goal by consciously designing low carbon footwear using recycled, biodegradable and plant-based materials. The company provides material traceability information for every article. For example, their Kotta Hybrid Sneakers are produced using Bandung’s recycled cotton, Bekasi’s recycled bottle caps, and Semarang’s natural rubber. Furthermore, their Re-bumi service provides a lifetime warranty on select products to extend the product lifecycle repairing all defects and worn-out materials and components.
Outcome
The outcome is yet to be determined.
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Date added: Aug 17, 2022
Last updated: Sep 27, 2024
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