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RE;CODE By Nike: This is Not Just Fashion

Last updated: Sep 19, 2022

Summary

Launched in 2012 with the slogan ‘This is Not Just Fashion’, Korean brand RE;CODE breaks the stereotype by introducing deadstock upcycling to fashion.

Problem

The Fashion Industry creates lots of deadstock due to the continuing changes in trends, creating unsold fabrics and garments of many brands that tend to go to waste.

Solution

RE;CODE by Nike, a fashion brand in Korea, introduces innovative solutions to fashion by upcycling deadstock fabric and garments from major brands for new use. Each product they make has a story in the collection and creates a value culture instead of waste.

The brand has collaborated with BTS by designing a new collection using Kolan FnC’s stock clothes and environmentally-friendly fabrics with a special meaning behind the outfit. It was introduced at the UN ‘SDG Moment’ event to support sustainable fashion.

The brand has also worked with other independent designers, such as renowned UK upcycling brand Junky Styling, Andee Kang, Jaewoong Jeong, and ByungMun Seo.

Outcome

RE;CODE with the slogan ‘This is Not Just Fashion’ breaks fashion stereotypes and encourages the world to join the movement for the environment and more sustainable society.