Refurbed: From Circular Electronics to Circular Fashion

Business Case

Last updated: Sep 22, 2022

Summary

refurbed, an Austrian electronics refurbishment start-up, expanded its offer and started selling local sustainable clothing made of recycled materials.

Problem

The fast fashion industry is polluting the environment massively by using huge amounts of water and energy in production processes and emitting CO2 emissions.

Solution

refurbed, a company focusing on the circularity of electronics, has launched a new project: refurbed Fashion. The start-up added a new section to its website, where clothing made of recycled materials can be bought. It is stated that all clothing items are made of at least 50% of recycled materials and all supply chains are closely monitored. A lot of local Austrian brands can be found on the webpage: e.g., Vresh, based in Linz, or Mützenmafia, based in Graz. Using the webpage, refurbed promotes recycled fashion items that require less water and energy in their production processes.

Outcome

Although refurbed hasn't yet published any quantifiable data on its fashion project's outcomes, it stated on its website that fashion items made of recycled materials use 50-65% less energy and 75-99% less water than new clothing items. Moreover, they produce at least 50% CO2 than new clothing items.

Location

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Involved organisation(s)

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Owner

Date added: Sep 20, 2022

Last updated: Sep 22, 2022

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