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Koffa mon amour: Awareness-raising campaign in Morocco to switch to reusable shopping bags

Last updated: Jan 17, 2025

Summary

Between march and april 2018 Zero Zbel conducted an awarness raising campaign to sensibilize the public on the use of alternatives to disposable plastic bags. The campaign covered a period of five days and took place in eight markets accross three Moroccan cities: Casablanca, Agadir and Tetouan. The purpose of the campaign was to understand the relationhip Moroccan citizens have with single use plastic bags and available alternatives. (1)

Problem

Moroccan law 77-15, known as "Zero Mika", bans the use of single use plastic bags. Neverheless, the use of these bags is common place accross Moroccan markets. As a consequence, retailers are caught between the law banning disposable bags and consumers demanding them, as they are aware that they are available, although illegally. (2)

Solution

In occasion of the two years from the passing of law 77-15, Zero Zlab organized an awarness raising campaign promoting the use of durable plastic bags in Morocco. In parallel, a survey was conducted on 235 respondents: 142 merchants and 93 clients of the eight markets. The survey revealed that the top three barriers to using alternatives to single use plastics are: price, reluctance, and practicality (especially in carrying wet products).

On top of the awarness campaign Zero Zbel organized a beach cleaning event on the beach of Martil. (2)