Rent unlimited styles from the digital closet.

Business Case

Last updated: May 9, 2025

Summary

Fjong is a clothing rental company. As a customer you can rent items for a short term or via subscription.

In the subscription you decide how many items you wish to rent each month. The clothes are sent and delivered by post. Fjong then takes care of washing / cleaning and any repair of the items before they are rented out again. Fjong uses a cleaning method for the clothes that uses minimal water and chemicals.

Problem

Emission and waste related to the clothing industry is causing huge problems in the production companies and abroad.

Also the consumption of clothes and especially fast fashion is growing year on year, creating a enormous waste problem.

Solution

Fjong is offering their clients rental rather than buying clothes.

Outcome

Through Fjong, you are able to update your wardrobe without buying new items.

This reduce the amount of clothes produced and amount ending up as waste.

Each item will have a longer lifecycle.

Location

Industries

Key elements of the circular economy

Attachments and links

Contributors

Owner

Contributor

Date added: Jan 18, 2021

Last updated: May 9, 2025

Add your content

Strengthen the circular economy knowledge base by adding a report, case study, publication, or other resource to our platform!

2026 © Circle Economy

Sign up
for our newsletter