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The goal is to roll out the platform to Hydro customers in 2021.\u003C/p>","\u003Cp>Customers and their customers request trusted information documenting the footprint from materials and production. There is a need for a platform that supports manufacturers and brands to back their sustainability claims with verified data. That allow them to trace the metal from the factory gates until it reaches the customer.\u003C/p>","\u003Cp>Hydro and DNV GL are initiating a blockchain pilot to document product representations for Hydro CIRCAL and Hydro REDUXA. In this way, the aluminum product passport, with its unique digital ID, attached to the product displays key sustainability facts, such as low-carbon aluminum and post-consumer scrap content\u003C/p>","\u003Cp>Hydro will implement the blockchain-powered “Tag. Trace. Trust.” service developed by DNV GL. It allows anyone to instantly check the validity, data and authenticity of the product’s environmental profile. In the pilot phase, Hydro and DNV GL will work with the sustainable-furniture maker Vestre. The company uses Hydro CIRCAL in selected furniture lines. 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