SOLSTICE: Report on Analysis of Consumer Research

This report summarises findings about consumer behaviour related to circular textiles in the four territories: Catalonia, Berlin, Prato, and Grenoble as researched under the SOLSTICE project.

Guided by Circle Economy, the four territories conducted focus groups to better understand consumer attitudes towards circular economy interventions. Under the following four themes comparable results were generated, allowing for the exploration of territory-specific characteristics:  

1. General consumer behaviour surrounding and attitudes towards textile consumption
2. Consumer awareness of circular solutions
3. Challenges and barriers to circular solutions
4. Opportunities for a pilot project