Götessons-Loop aims to reuse office furniture & equipment over and over again

Business Case

Last updated: Jan 22, 2025

Summary

Götessons develops and manufactures products for offices, conference centers and hotels. They have recently developed their “loop” concept, which aims to create a circular business model by design. They have started by making the office screens they sell circular. 

Problem

Even though office furniture is not replaced as frequently as home decor, this also occurs in workplaces and furniture is often used for a much shorter time than their actual service life.

Solution

On their website, the company writes that the right material choices are important, and also goes hand in hand with high product quality. Furniture should have as few material types as possible to facilitate recycling and reuse. High quality products don’t break. They here show that they wish to move away from producing and selling “as much as possible”. But, material is also about trends and fashion. Combining products that are trendy and contribute to creative environments must also be combined with not being thrown out after the ever-shorter trend cycles pass. That is why Gotessons have developed LOOP – a system where products can be sent back and serviced, or upcycled as it’s also known as, to then be sold again. The business development around LOOP is always ongoing, and we are planning on, among other things, selling second- hand furniture.

Outcome

They have already launched the reuse concept for screens:

“Send your old Gotessons screen back to us  – we reuse the components and then you or someone else will get them back as a new screen. Step-by-Step:

1. We receive the screen.

2. We disassemble the screen.

3. We inspect the screen’s components.

-      The wood frame is reused in a new screen.

-      The sound absorbent is reused in a new screen.

-      Mounts and accessories are reused by the customer.

-      The textile is recycled as energy. We are working on projects where we can also recycle textile and lamination. The textile from our products Silent Express is recycled as polyester.

3. The product is sold on to a new or the same customer.”

Location

Industries

Involved organisation(s)

Key elements of the circular economy

Contributors

Owner

Date added: Jan 24, 2022

Last updated: Jan 22, 2025

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