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RELOOP: Revolutionising and Closing the Textile Consumption Loop

Last updated: Apr 14, 2023

Summary

RELOOP was created to close the fast fashion consumption loop by providing a platform where pre-loved fashion products can be resold. RELOOP platform closes the loop by offering pre-loved (second-hand) clothing as an alternative to buying new.

Problem

Most people in Australia do not know what to do with their pre-loved clothes and as a result, a larger portion of used clothes and other fashion products are being sent to landfill. The preference of Australians for fast fashion has worsened the situation, making Australia the second highest consumer of textiles per person in the world, and reports have shown that each Australian disposes of an average of 23 kilograms of clothing to landfill each year.

Solution

To address the problem posed by fast fashion products, RELOOP was launched to give pre-loved fashion items a second life by creating a platform where fashion product consumers can sell and buy used clothes. RELOOP partnered with GlamCorner, Australia’s leading designer rental service platform, to close the textile consumption loop in the country.

The RELOOP platform is accessible through their mobile app and interested persons can get in touch with them through the app to discuss the fashion items they wish to resell. They will be guided on what items are acceptable and what could be expected from the process.

Once the deal is established, a RELOOP kit will be sent to collect the items. Once they are received by the RELOOP team, they will be cleaned, inspected for quality and listed on the platform for sale.

Outcome

The RELOOP platform has been helping fashion consumers in Australia to extend the life of their garments, consequently, reducing the carbon and waste footprints of the industry by 20-30%.