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Reshopper: Shifting consumer behaviour through the resale of children's clothes

Last updated: Sep 19, 2022

Summary

Reshopper was created as a platform for parents to sell their children’s used clothes and toys. The innovative platform helps parents to connect with other parents and it has made buying and selling of used children's wear easier.

Problem

Children often wear the clothes only a few times before they outgrow them and the cost of disposing and replenishing the outgrown children's clothes is always a burden to Danish parents. In fact, it was extremely difficult for parents to sell used children’s wear and toys through existing shopping platforms in Denmark.

Solution

Reshopper was founded in 2012 by three Danish fathers who have had their own shares of the difficulties in selling outgrown children's wear and toys. Reshopper is a digital marketplace that helps parents buy and sell used kids’ items and connect with other families living in their community.

The Reshopper mobile app was built specifically to meet the needs of parents that want to offload their children’s outgrown clothes and it has features that help to match supply and demand among parents and soon-to-be-parents.

Currently, the app is available in Denmark, Netherlands, and Sweden and the next step is to launch the app in the UK.

Outcome

Reshopper has been supporting a shift in consumer behaviour towards recycling by making selling and buying children’s clothing easier. More than 1 million items changed hands on Reshopper, and the app has more than 300,000 downloads and over 240,000 active users, of which 90 per cent are women.

Received Awards

Reshopper app has been selected by Apple as the Editor’s Choice in the App Store and featured on Apple’s Top 10 list of Best Apps of the Year. It has been profiled by The Sun, BBC, and TechCrunch. Reshopper has also won Best Social Tech Startup at Nordic Startup Awards (DK) and Best Innovation/Startup at Danish Digital Award and more