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Canadian apparel brand lululemon reinforces the brand’s focus on creating product experiences that are better for people and the planet through the Earth Dye collection
Last updated: Sep 1, 2021
Summary
The chemical dyes on textiles significantly compromise human health and the environment polluting water streams and releasing carcinogenic toxins. As a result, manufacturers are now shifting to treating clothes with dyes made from organic and safe materials.
Released in Fall 2020, lululemon’s Impact Agenda is rooted in the social and environmental contexts in which the company operates as well as in issues that matter most for its business and industry.
The Earth Dye collection underscores lululemon’s commitment to its Impact Agenda and fulfills its forward-looking commitments toward sustainability, which focuses on making products that are better in every way for people and the planet.
Earth Dye is a collection of products that features casual and easy-to-wear styles made with dyes from the waste of oranges, beets, and saw palmetto trees sourced from the agricultural and herbal industries.
Solution
According to the company, these dyes use less water, carbon, and synthetic chemicals compared to conventional synthetic dyes, which aligns with its goal to decrease its environmental footprint. Furthermore, Lululemon has launched its Like New Recommerce Program that allows customers to trade in gently used products and apparel in exchange for a Lululemon e-gift card. The clothes will then go to an online resale platform with 100 percent of profits being reinvested into further sustainability initiatives, including circular product design, renew and recycle programs, and store environmental programs.
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Date added: Aug 17, 2021
Last updated: Sep 1, 2021
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